Unlock Trapped Data and Deliver Innovative Customer Experiences with AI

Build meaningful customer relationships with Data Cloud.

Data provides the foundation for CRM to help organizations drive personalized customer experiences. Organizations are collecting data from more sources than they ever have before, but that data is often disconnected and unable to help improve customer interactions. This trapped data must be unlocked to power the cutting-edge experiences your customers expect and to take full advantage of innovative AI technologies.

Data Cloud brings all your disconnected enterprise data into Salesforce to deliver a 360-degree view of your customers. It goes one step further, unlocking your data so it’s natively available across Salesforce applications to power your automation, customer insights, and AI tools. Powered by the Einstein 1 Platform, Data Cloud offers the fastest and most secure entry into generative AI, so outcomes are accurate, relevant, and grounded in your company’s data