It’s no question that the year 2020 drastically shifted customer experience focus toward digital channels. While this trend had already been on the minds of forward-thinking companies for years, those who did not have a solid digital strategy in place were forced to adapt. Incorporating more channels into a digital strategy became a focus for leading enterprises, but customer’s quickly realized that a truly effortless customer experience was more than just channel choice, but rather channel optimization. In this whitepaper, learn about the different types of channel strategies, including opti-channel, as well as popular channels and supporting technologies.