The Marketer’s Guide to Optimizing Website Conversions

The Marketer's Guide to Optimizing Website Conversions

In today’s digital-forward B2B landscape, customers expect nothing less than a personalized journey that meets their complex needs.

78% of B2B buyers now expect companies to adapt their experiences to their unique preferences. Of that population, a staggering 85% of them believe that the data companies collect should translate into better customer experiences. With expectations like this, it’s clear that B2B brands have two options: adapt or be left behind.

In The Marketer’s Guide to Optimizing Website Conversions, we’ve partnered with Drift to deliver a comprehensive overview of website personalization for marketers incorporating the latest trends and marketing best practices. In it, you’ll learn:

  • The Golden Rules of Personalization
  • Segmentation strategies to maximize impact
  • How to incorporate AI into your online presence

    Industry



    Are you interested in a demo to learn how your team can provide personalized experiences on your website?

    How soon are you planning to implement a new website personalization solution at your organization?


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