What is Social Media Marketing and why is it important?
SOCIAL MEDIA MARKETING DEFINED
Social media marketing uses social media platforms, as a brand, to communicate and engage with people—regardless of the goal of that engagement.
Because of its rapid rise and prevalence in our modern culture, social media marketing has become a global phenomenon and a ubiquitous part of a marketer’s tool kit. There are 2.31 billion people in the world who are active social media users and 1.97 billion who are active mobile social media users, according to We Are Social. Social media is no longer something that needs an introduction—most marketers and their audiences know about it. But, it is important to understand that social media marketing is more than the traditional platforms that many marketers are familiar with—Facebook, LinkedIn, and Twitter. There are so many more activities and platforms that marketers can and should explore to reach their target audiences, engage them with relevant messages, and build lasting relationships.