The Cookieless Future — Realizing Value through Data Collaboration
Media, entertainment, and retail companies can unlock significant value from their audience data through data collaboration. This emerging approach allows them to fill data gaps, forge stronger relationships with advertisers, and tap into new, sustainable revenue streams.
Exploring the new frontier of data collaboration, this new research from Adobe and the Winterberry Group delves into the transformation within the marketing and advertising technology ecosystem, highlighting data collaboration as key to navigating the stringent privacy landscape.
Insights of this webinar include how data collaboration can be used to enhance the value of audience data and expand advertiser reach. Watch this webinar to discover how:
- The transition to new data collaboration strategies is addressing the shift toward a more privacy-centric landscape
- Media, entertainment and retail companies are driving audience monetization by enhancing data privacy, collaboration, activation, and analytics within the marketing and advertising technology ecosystem
- Adobe is alleviating key barriers hindering the adoption of data collaboration use cases and best practices for navigating these challenges
Presenters:
Sam Garfield, Head of Digital Strategy, Communications, Media and Travel, Adobe
Michael Harrison, Managing Partner, Winterberry Group