Advertisers are putting a greater portion of their budgets into native advertising, and with good reason. Recent studies show that native ads are widely accepted by readers, and they are more trusted than their traditional counterparts. According to a Reuter’s report, 75 percent of customers say they will engage in content that is relevant and piques their interest whether it is branded or not. Native ads are also proven to result in higher click-through rates, leading to significantly higher CPMs than run-of-set display ads.
According to a 2019 survey of digital media executives in 29 countries, native advertising cited by over 70 percent of respondents as an important revenue focus for their business. In addition, Nieman Labs notes that 65 percent of ad block customers say they’d be willing to see online advertising if it isn’t intrusive or deceptive; if it is labeled correctly; if it does not have attention-grabbing images or headlines; and if it does not disrupt the reading flow.