Introduction
The year-end season is a time when new shopping behaviours emerge. As the COVID-19 pandemic has brought changes to many aspects of life, new habits formed at this time are likely to shape trends for the 2020 season and beyond.
This global marketing guide highlights trends and insights from Facebook IQ around shopping behaviour during the 2019 year-end season, consumer behaviour in response to COVID-19 and observations from past economic downturns. To understand seasonal shopping behaviour, Facebook IQ commissioned YouGov to conduct research in 31 markets. A minimum of 1,500 respondents were surveyed online for each market from Dec 2 – Dec 24, 2019.1 Where we include global statistics, we’ve also included regional breakdowns.