As the pandemic set in, businesses had to quickly react and shift their ways of communicating with their customers. At the same time, customers were learning to adapt to this shift, including the use of more digital channels. While some consumers may have initially shied away from using these modes of communicating, many have found themselves becoming more comfortable with their use and associated benefits.
So what’s next for brands? Will this digital expansion continue even as face-to-face interaction sweeps back in? Find out what consumers are expecting post-pandemic from brands and what best practices brands should incorporate now in order to meet these expectations.