You know the B2B landscape has changed — but understanding which shifts are temporary and which are permanent can feel like looking into a crystal ball.
The path ahead starts with asking the right questions: What sets “frontier CMOs” apart from the rest right now? Which strategies are they employing to adapt and succeed?
Merkle B2B has the playbook. And here are the two strategies that frontier CMOs have found highly effective, though followers are less likely to focus on:
- Developing greater e-commerce capabilities
- Increasing collaboration with other departments
Download the B2B CMO Guide to Navigating Complexity to learn how to:
- Understand your customer and use insights from data to drive decisions.
- Collaborate across your business to adapt to customer needs and market demands.
- Accelerate your digital transformation and enhance the customer experience to get ahead of the pack.
The future is now. Download the report.