Modern workflows for building impactful digital experiences
Composable content enables companies to deliver seamless customer experiences at scale.
Companies are competing on the quality of their digital customer experiences and the bar is set high. Salesforce found that “74% of customers expect to be able to do anything online that they can do in-person or by phone.” What’s more, people expect digital experiences to be consistent across a brand and authentic to the different ways they interact with that brand.
Delivering the seamless, connected experiences customers want requires companies to transition from siloed, channel-specific tools to technology that connects content, digital teams, and the experiences they create. This is the promise behind a composable system.