Today’s enterprise marketers working with segmentation tools are all too familiar with the struggle of relying solely upon the data in their data warehouse to fuel 100% of their audience creation and templating needs. Although a 360-degree view of the customer may exist in the data warehouse, there are always data elements like ‘Loyalty Status,’ 20% off coupon, or the marketing-friendly ‘name’ of the segment each customer is in that live outside the database.