Marketing Leaders Need a Stronger Content Supply Chain
The proliferation of consumer touchpoints and the fast-changing macroeconomic environment put pressure on companies struggling with marketing planning and execution. An acute pain point is how to create and deliver content to more consumers, with more variations to individuals across more touchpoints — the content supply chain. Companies are unable to keep up with a content demand that is expected to grow by five times in 2025. In this webinar, we will explore the transformative power of an integrated content supply chain, the five building blocks of a content supply chain, and key steps for accelerating and optimizing content production with an assist from generative AI.
Learn about:
- How an integrated content supply chain helps with speed, scale, and ROI
- How companies should approach content challenges
- How to improve (or streamline) your content supply chain
Register for this webinar today.
Presenters:
Jessica Liu, Principal Analyst, Forrester
Robert Haws, Principal Product Marketing Manager, Adobe