It’s time you faced it: your marketing cloud ESP just isn’t getting the job done. Data lag and inaccessibility is killing personalization. You know you need a change, but you think all the solutions out there are just more of the same.
This whitepaper will dive into the history of the email industry and give you insight into:
- Why enterprise marketers struggle to send highly personalized cross-channel campaigns with their current ESP
- Why the remote ESPs that most brands use aren’t built to provide you with the direct data access you need
- How making the switch right now can be so much easier and more seamless than you expect it to be, because of MessageGears’ unique setup
With “It’s Time to Ditch Your ESP,” MessageGears lays out the case for why data-driven enterprise marketers need to reconsider what they think they know about the ESP landscape and how the right solution can solve their most difficult problems.