INTRODUCTION
Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you need to be armed with an arsenal of engaging, relevant content. Having the right content allows you to stand out in a crowded marketplace. Remember that today’s buyers are constantly bombarded by marketing messages, of which they’ll only remember a fraction and act on even fewer. So, what does it take to break through the noise?