Introducing Adobe Journey Optimizer B2B Edition: Go Beyond Leads and Accounts with Buying Group Orchestration
Length: 50 mins
Adobe Journey Optimizer B2B Edition is the next-generation solution that aligns marketing and sales as a single revenue team, helping them work together to orchestrate omnichannel journeys for buying groups and their members based on specific interests. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.
Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition. In this webinar, you will:
- Learn how to increase the ROI of your B2B marketing with account and buying group journey orchestration.
- See how Adobe Journey Optimizer B2B Edition works and how its powerful generative AI features can support your efforts.
- Learn about the future of B2B marketing from digital marketing leaders and how Adobe Journey Optimizer B2B Edition can power the next stage of revenue growth.
Presenters:
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- Mitch Folks | Group Manager, B2B Product Marketing, Adobe
- Ashley Blanchard | Manager, Marketing Automation and Product Management, Adobe
- Brian Shin | Product Manager, Adobe
- Beth Schuler | Senior Product Manager, DX Marketing, Adobe
- Sean Taylor | Director of Engineering, Adobe