RE-ARCHITECT YOUR AD BUSINESS
Today’s publishers need to simultaneously increase ad revenue and improve the efficiency of ad operations. Traditional datacenters – expensive to run, difficult to upgrade, impossible to scale – are a major roadblock. Siloed, disparate systems hamstring sales and exacerbate operational inefficiencies. To transform their advertising businesses, organizations must integrate data and revamp their technological architecture.
Modern, cloud-based platforms unite previously scattered information on each advertiser into a single customer view, helping the publisher better understand the advertiser’s needs and improve customer journeys. These end-to-end solutions give sales reps the data, tools and flexibility they need to sell a publisher’s evolving mix of products – including print, digital and hybrid, multi-touch advertising packages. They also ease and improve the reporting process, providing publishers with metrics to gauge sales performance and campaign success.