Hospitality is an especially competitive industry, as an increasing number of hotels vie for the hearts and minds of customers. As such, customer experience is critical in attracting and new and returning guests and in helping a property stand apart from its competitors.
Technology adoption in the hospitality sector has shown a marked increase in the last few years, with more hotels and other hospitality organizations embracing services and technologies to provide high-quality guest experiences. And as competition continues to grow, hotels are becoming more innovative in the way they use technology to improve the customer experience end to end, from reservation to check-out.