Executive summary
The emergence of the API economy threatens to disrupt incumbent companies across all verticals, from banking, to retail, to healthcare and life sciences.
Pfizer, one of the world’s three largest pharmaceutical firms, provides a striking example of how large, complex enterprises can build application networks to harness the power of the API economy.
Through API-led connectivity, Pfizer has enabled secure access to data and services from core systems and enabled them to be composed into a distinct set of business capabilities, which can then be re-used across the value chain to meet disparate business needs. Management of product inquiries from clinicians and patients, for example, has been redesigned into a platform capability that can support omnichannel engagement from distinct clinician engagement platforms across geographies without requiring point-to- point interfaces for each channel.