How do you prioritize channels for ecommerce growth?
Night-vision tech company SIONYX asked Icon Commerce this question, given their own DTC and Amazon presence competed with retailers and dealers advertising and selling their products as well.
Icon identified which channels were best suited for long-term success and then built out those channels for growth, delivering a 6:1 ROAS and 225%+ improvement on revenue from ad sales, all while keeping ad spend relatively flat.
Download the case study to find out how.