Holiday 2024 is here: Are marketers ready?
With a smaller shopping window than usual, plus rising costs, inflation and a US presidential election, it will be even harder for retailers and marketers to cut through the noise.
While Mariah Carey and “Jingle Bells” aren’t playing on the radio quite yet, retailers and marketers are already starting to prepare for the busy holiday season ahead.
Consumers have the holidays on their minds too. Between inflation, rising costs and a shorter shopping window than usual between Thanksgiving and Christmas (Hanukkah also starts on December 25 this year), many are searching for gifts early, looking for deals and discounts, and shifting their retailer preferences to accommodate.
Keep reading to learn more about:
- When consumers plan to start holiday shopping
- How much they’re planning to spend (and in which categories)
- Shopper retail preferences, including in-store vs. online and retailer types
- The impact of inflation on shopping habits
- If consumers are planning to make charitable donations and if they’ll spend time volunteering during the holidays