HIPAA SAYS “DON’T GOOGLE IT”
For years, healthcare organizations have worked behind the scenes, utilizing platforms like Google Analytics, to collect and analyze data about their patients. In fact, Becker’s Hospital Review has reported this:
“GOOGLE’S CODE, WHICH IS PRESENT ON 94 PERCENT OF HEALTHCARE PROVIDER WEBSITES, TRACKED, COLLECTED AND MONETIZED PATIENTS’ HEALTH INFORMATION, VIOLATING FEDERAL, STATE AND COMMON LAW.”
– Becker’s Hospital Review
Long story short, removing analytics from the equation creates less visibility – impacting both your business decisions and marketing efforts.