Harnessing Data to Optimize Your Content Supply Chain and Drive Meaningful Fan Engagement
Length: 1 hour
Sports is arguably the industry with the most watched content in the world. Yet, sports organizations often struggle with capturing, modifying, and activating the huge volumes of creative required to cater to, and grow, the various fandom levels of their respective leagues/teams. In this webinar, you’ll learn how local and global sports entities are leveraging data and technology to accelerate the content supply chain and deliver engaging personalization at scale. Key takeaways will include:
- Asset strategies and ways to advance fan data-driven insights to power content personalization
- Specific use cases for harnessing GenAI for scaling efficiencies with limited time and resources
- Effective ways to quantify increased fan engagement and showcase ROI across creative, technology and marketing teams
Presenters: __________________________________________________________________________
- Dan Kaufman | Managing Director, Sports Technology, Sports Business Journal
- Mark Keaney | Chief Revenue Officer, Greenfly
- Jen Zick | Principal – Digital Strategy Group – Media & Entertainment, Adobe
- Aidan Lyons | CEO, FanCapital