Magic Quadrant for Sales Performance Management
The SPM market grew 13%, to $950 million, in 2018. Application leaders supporting sales technology should focus on operational excellence, while expanding their business case for emerging technologies such as algorithmic analytics and machine learning to remain competitive.
Strategic Planning Assumptions
By 2022, 40% of B2B companies with more than 100 payees will employ sales performance management solutions to reduce their hidden incentive compensation overpayments by 3% to 5%.