A media company wins a Google Digital Journalism Innovation Award for its membership-based model built to help drive editorial content. Other news media are moving toward digital subscription models to combat falling ad revenue. Still others are experimenting with new ways to leverage audience data to guide content in ways that will keep readers engaged and attract new ones.
Digital subscriptions are taking an increasingly important role in the media – newspapers, magazines, newsletters and broadcast. There’s so much you can do with a bank of subscribers and the data you can glean from them. However, it’s important to get the basics first. Here are five suggestions*