Featured work: JOANN commerce strategy
Despite being a dearly loved brand, JOANN faced several challenges, especially with its ecommerce experience. These challenges were crippling margins and driving away its fiercely loyal customer base. To right the ship and position themselves for the future, JOANN kicked off a digital overhaul.
DEPT® worked with JOANN to create a digital transformation roadmap, starting with immediate needs that would have a high impact in the short term. Within six months, JOANN had decreased costs and increased revenue, freeing up capital to reinvest in more meaningful digital initiatives.