Composable content: The next generation of customer experiences
Companies are racing to build and launch better experiences faster, but the teams building these experiences are slowed down by disconnected tools that make it hard to manage all that content and get it where it needs to go. Creative teams lose time fighting with rigid templates, recreating content, hopping between systems, and waiting in developer queues. Developers get bogged down by requests and struggle to connect all the disparate content. Headless CMSes promise some respite, but before you make the leap, let’s look at the next evolution in content management: composable.