Commerce moves faster on Shopify
Half a second doesn’t sound like a long time. But in ecommerce, it can make a massive difference for shoppers. According to Shopify data and research, just a half second can have a dramatic impact on conversion and the entire customer journey.
A slow site impacts far more than your bottom line. In addition to lost customers and revenue, you also have to divert engineering resources away from innovation to fix a potentially long list of issues that are causing the problem. Improved web performance empowers businesses like yours to gain more autonomy over your website and redistribute R&D resources back to foundational projects that can truly set your business apart.
The core of Shopify’s development philosophy is to tackle complexity for our customers so they don’t have to. We take this philosophy seriously, and we’re proud that our work has been confirmed by real-world, public data.