Challenges in Adtech and Media Planning – and How to Solve for Them

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What are your organization’s current challenges in AdTech and Media Planning/Buying?

We need a better way to unify data across platforms and generate insights.
Our team is looking to optimize and scale our real-time bidding capabilities.
Implementing AI for better campaign predictions and automation is a priority.
We’re seeking to scale our infrastructure to manage increased demand.
We want to enhance or replace legacy systems that hinder our agility.
Other

When is your company looking to invest in new solutions?

Immediately (0-3 months)
Short term (3-6 months): We plan to explore solutions within the next three months.
Medium term (6-12 months): We are considering improvements in the next 3 to 6 months.
Medium to long term (12-18 months): More of a long range project.
No immediate plans: We do not have plans to address this challenge at the moment.

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