Every year, retailers around the world plan assiduously for the demand that starts building from Black Friday, before finally subsiding sometime after Christmas. The spike is felt in online and offline sales alike, although the process of managing it is arguably more complex online, where the buying journey extends to fulfilment – in all the various shapes and sizes the modern consumer demands – as well as the logistical hassle of online returns.
In this playbook, you’ll learn the simple steps to building the supply chain agility you need to make the most of this year’s peak season.