Building Better Products with AI
At the beginning of the year, we explored artificial intelligence’s impact across various specialties and functions. And while the “design and content revolution!” appears in more headlines, AI is also accelerating product development.
We know this firsthand. Since generative AI collided with our industry last winter, our teams have been experimenting–sometimes with delight, sometimes with skepticism– with ChatGPT, Copilot, and various other AI tools.
Many opportunities exist to leverage generative AI across the product lifecycle, including discovery, strategy, design, development, and ongoing support. Here’s where we’ve seen the greatest promise.