The online sports betting industry is one of the most dynamic and competitive markets in the world. With no restrictive contracts in place between players and operators, operators focus on delivering a great player experience to avoid churn. Churn not only drives an immediate loss in revenue but also incurs significant costs to reacquire players.
The executives interviewed for this report described observability across the value chain as a key obstacle in understanding the player experience. In addition to observability, timely delivery of data to and from a player’s device is also a common challenge, especially during high peak events.
This paper identifies the following:
• By extending the delivery network ‘edge’ into a player’s device, near real-time observability across the entire technical value chain can be dramatically improved
• Moving key operational processes to the edge, operators can not only reduce the impact of poor connectivity on the player experience, but also ensure they are best placed to take advantage of 5G latency improvements
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