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INTRODUCTION It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything…

Executive Summary Digital transformation is putting pressure on account-to-report organizations to adopt new tools and adapt…

Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Marketing metrics and analytics—done…

INTRODUCTION It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything…

INTRODUCTION WHY SHOULD I READ THE DEFINITIVE GUIDE TO ENGAGING EMAIL MARKETING? Buyers today are more…

What is Social Media Marketing and why is it important? SOCIAL MEDIA MARKETING DEFINED Social media…

INTRODUCTION It’s an exciting, albeit challenging time for marketers. As we market in the Engagement Economy—an…

WHAT IS IT? ABM is a customer-first engagement strategy that enables B2B brands to generate more…

Measurement Builds Respect and Accountability Marketing suffers from a crisis of credibility. Often, executives outside the…

INTRODUCTION Convincing prospects to buy into your brand comes down to creating perceived value for your…