A CMO’s Guide to Responsible AI

As artificial intelligence continues to revolutionize various sectors, marketing and the professionals that practice it stand to gain immensely from these technological advancements.

This guide aims to demystify the concept of generative AI and its potential to transform marketing strategies across all its functions and role levels. By harnessing the capabilities of generative AI, marketers of all levels can unlock unprecedented opportunities for creativity, on-brand content personalization, team management, evolved metric analysis, & customer engagement.  

Whether you’re a curious AI novice looking to explore what’s possible or a seasoned, tech-savvy experimenter looking to stay ahead of the curve, this guide will provide valuable insights and practical strategies for leveraging generative AI in responsible ways.

We cover a lot in this guide: responsible adoption standards, risks, how to run a pilot program, common AI definitions, limitations, and use cases by team and industry. We’ll also give you a roadmap to develop an AI council that can help your team or your entire company adopt AI in a controlled and productive way.

Let’s begin.