Many of today’s RFPs reflect outdated understandings of ESP technology, rather than the current reality that direct data access is of paramount importance. If the RFP’s questions don’t address this need and, in turn, ask questions that end up being biased against modern technology in the interest of expediency, the RFP has failed.
Not only are too many resources devoted to writing, sending, and evaluating them to be able to afford a major miss, but a failed RFP process ends up having an outsized impact on your ability to keep up with the competition for years to come. An RFP that is outdated in its assumptions and generic in its composition will inevitably lead to a selection that isn’t what your organization needs.
Yes, RFPs can be useful. But, when it comes to choosing a new ESP, we found in a recent survey that companies are making mistakes that are reducing the RFP’s effectiveness at showing they need the direct data access that MessageGears provides. Download the report to learn more.