INTRODUCTION
WHY SHOULD I READ THE DEFINITIVE GUIDE TO ENGAGING EMAIL MARKETING?
Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes.
In this environment, old- fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.
To keep up with today’s buyer, you need to know:
What makes email truly trusted and engaging
How to talk with each of your customers individually, rather than talk at them as a group
How to engage your audience with cross-channel conversations, listening and responding effectively