WHAT IS IT?
ABM is a customer-first engagement strategy that enables B2B brands to generate more revenue faster by requiring sales and marketing to collaborate on specific key accounts and coordinate timely and personalized account-based experiences across advertising and marketing channels.
A lot of B2B brands think they have an ABM
strategy…but ABM is much bigger than the point solution they are using to create random, disconnected, temporary customer interactions. A true ABM strategy has account-based experiences (ABX) at its heart that focus on the overall lifetime value of customers, allowing your business to: