“DUE TO CIRCUMSTANCES BEYOND OUR CONTROL…”
We’ve all heard those six words spoken over a loudspeaker or read them in an email as a preface to much more dire words about travel delays, disruptions in service, cancellations of much-anticipated events, and more. Those words often summon worry, dismay, and a sense of urgency to make things right or take care of the unknown.
No matter the circumstance, businesses must be prepared to meet and deal with any eventuality. However, being prepared means more than just having contingency and emergency response plans. What happens when events beyond your control throw normal business into a state of flux? How do you respond clearly and communicate purposefully with customers who may be impacted by these unplanned disruptions?