Using personalized content to supercharge conversion rates
How Pets Deli increased Black Friday conversions by 51% with Ninetailed by Contentful.
Black Friday is a busy time for retailers and shoppers alike. And bargain hunters aren’t just on the prowl for discounts that speak to their own desires — like clothing, TVs, or home appliances, they’re keeping an eye out for those that benefit their beloved pets too.
As a leader in the European direct-to-consumer pet food market, Pets Deli offers only the highest quality goods for feline and canine companions. While this emphasis on quality attracts a steady stream of buyers, the company saw a significant leap in conversion rates during Black Friday 2021. They increased 51% from the previous year.
The reason for this impressive jump? Personalization.