How Core Modernisation Can Improve Advertisers’ AI Strategies

Select Company Size*Micro (1 - 9 Employees)Small (10 - 49 Employees)Medium-Small (50 - 199 Employees)Medium (200 - 499 Employees)Medium-Large (500 - 999 Employees)Large (1,000 - 4,999 Employees)XLarge (5,000 - 10,000 Employees)XXLarge (10,000+ Employees)

Select Industry*AccountingAerospace & DefenseAirlines/aviationAlternative Dispute ResolutionApparel & FashionArchitecture & PlanningArts And CraftsAutomotiveAviation & AerospaceBankingBiotechnologyBroadcast MediaBuilding MaterialsBusiness Supplies And EquipmentCapital MarketsChemicalsChemicals, Petrochemicals And GasesCivic & Social OrganizationCivil EngineeringCommercial Real EstateComputer & Network SecurityComputer GamesComputer HardwareComputer SoftwareConstructionConsumer ElectronicsConsumer GoodsConsumer ServicesCosmeticsDefense & SpaceE-learningEducation ManagementElectrical/electronic ManufacturingEntertainmentEnvironmental ServicesEvents ServicesExecutive OfficeFacilities ServicesFarmingFinancial ServicesFine ArtFood & BeveragesFurnitureGambling & CasinosGovernment AdministrationGovernment RelationsGraphic DesignHigher EducationHospital & Health CareHospitalityHuman ResourcesImport And ExportIndividual & Family ServicesInformation ServicesInformation Technology And ServicesInsuranceInternational Trade And DevelopmentInternetInvestment BankingLaw EnforcementLegal ServicesLibrariesLogistics And Supply ChainLuxury Goods & JewelryMachineryManagement ConsultingManufacturingMaritimeMarketing And AdvertisingMechanical Or Industrial EngineeringMedia ProductionMedical DevicesMilitaryMining & MetalsMotion Pictures And FilmMuseums And InstitutionsMusicNanotechnologyNatural Resource ProductsNewspapersNon-profit Organization ManagementOil & EnergyOrganizationsOutsourcing/offshoringPackage/freight DeliveryPackaging And ContainersPaper & Forest ProductsPerforming ArtsPharmaceuticalsPhotographyPlasticsPolitical OrganizationPrimary/secondary EducationPrintingProfessional Training & CoachingProgram DevelopmentPublic Relations And CommunicationsPublic SafetyPublishingRailroad ManufactureRanchingReal EstateRecreational Facilities And ServicesReligious InstitutionsRenewables & EnvironmentResearchRestaurantsRetailSecurity And InvestigationsSemiconductorsShipbuildingSporting GoodsSportsStaffing And RecruitingSupermarketsTelecommunicationsTextilesTobaccoTranslation And LocalizationTransportation/trucking/railroadUnknownUtilitiesVenture Capital & Private EquityVeterinaryWarehousingWholesaleWine And SpiritsWireless

Select Country*AfghanistanAlbaniaAlgeriaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo (Congo-Brazzaville)Costa RicaCroatiaCubaCyprusCzechia (Czech Republic)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (fmr. 'Swaziland')EthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHoly SeeHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea (North)Korea (South)KosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth Macedonia (formerly Macedonia)NorwayOmanPakistanPalauPalestine StatePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth SudanSpainSri LankaSudanSurinameSwedenSwitzerlandSyriaTajikistanTanzaniaThailandTimor-LesteTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVenezuelaVietnamYemenZambiaZimbabwe

Select Job Title*Chief Technology Officer (CTO)Chief Data Officer (CDO)Chief Information Officer (CIO)Chief Digital OfficerChief Marketing Officer (CMO)Chief Revenue Officer (CRO)Chief Product Officer (CPO)Chief Innovation OfficerChief Customer Officer (CCO)Chief Privacy Officer (CPO)Director of Technology StrategyDirector of AI & Machine LearningDirector of Core ModernizationDirector of EngineeringDirector of Data & AnalyticsDirector of Enterprise ArchitectureDirector of Platform EngineeringHead of Digital TransformationHead of Data ScienceHead of AI & Emerging TechnologiesHead of Data Privacy & ComplianceHead of Technology PartnershipsHead of Data GovernanceHead of Cloud InfrastructureDirector of Digital MarketingDirector of Advertising TechnologyDirector of Product InnovationDirector of Media OperationsDirector of Audience & InsightsDirector of Marketing OperationsDirector of Customer Experience (CX)Head of Programmatic AdvertisingHead of Ad OperationsHead of Product StrategyHead of Customer EngagementDirector of Business TransformationDirector of Revenue StrategyHead of Strategic PartnershipsHead of Business Intelligence (BI)Director of Strategic GrowthHead of DataDirector of Data & AI

What are your organization’s current challenges in AdTech and Media Planning/Buying?

We need a better way to unify data across platforms and generate insights.
Our team is looking to optimize and scale our real-time bidding capabilities.
Implementing AI for better campaign predictions and automation is a priority.
We’re seeking to scale our infrastructure to manage increased demand.
We want to enhance or replace legacy systems that hinder our agility.
Other

When is your company looking to invest in new solutions?

Immediately (0-3 months)
Short term (3-6 months): We plan to explore solutions within the next three months.
Medium term (6-12 months): We are considering improvements in the next 3 to 6 months.
Medium to long term (12-18 months): More of a long range project.
No immediate plans: We do not have plans to address this challenge at the moment.

Yes, I subscribe to marketing communications from Endava about its products, events and services.

Yes
No

All information that you supply is protected by our Privacy Policy.
In order to provide you with this free service, we may share your business information with companies whose content you choose to view on this website.
By submitting your information you agree to our Terms of Use.
Third party cookies may be placed, to serve more relevant ads when you browse the web.
You can learn more about those ads here.