Why first-party data is the future

Many retailers worry about walled gardens and the threat of aggregation. At Shopify, we see something better: truly personalized storefronts built on first-party customer data.

In this guide, we cover:

First-party data
Why rebuilding ecommerce on the strength of your own data is the path forward in this new era.

Personalized storefronts
Getting more buyers to check out is a matter of delivering more personalized storefront experiences.

Customer acquisition
How to put customer acquisition dollars towards building relationships, not gatekeeper fees.

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