UNIVERSITY OF FLORIDA HEALTH BUILDING INTERNAL ALIGNMENT AND ADVOCACY
With a new CEO in place and a clearly articulated vision to evolve into the preferred healthcare system in the region, UF Health Jacksonville turned to MBB to develop an internal messaging campaign. We were tasked with getting all employees – from support staff to industry-leading specialists – realigned on the impact they could make in the lives of the community they serve.
Creating an engaged organization was critical. Jacksonville is an extremely crowded and competitive medical market. So not only is patient volume pivotal, but it’s also important that the caregivers at UF Health stay invested in the organization to help provide the higher level of care they need every day to stand out.