How AI-Powered Content Management Will Go Beyond Personalization
Length: 55 mins
In this Adobe webinar, guest speaker Chuck Gahun, Forrester principal analyst, will share recent research and perspectives on the role of content and AI in powering impactful digital experiences. The conversation with Adobe’s Haresh Kumar will explore what the future holds for content management and modern marketing teams.
Join to learn how content management systems (CMS) and digital asset management (DAM) are evolving in the era of generative AI to not only deliver on the potential of personalization and greater operational efficiencies, but to deliver demonstrable, high-value business outcomes such as deeper customer engagement, consistently higher conversion rates, and stronger brand loyalty.
Presenters:
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- Chuck Gahun | Principal Analyst, Forrester
- Haresh Kumar | Senior Director of Strategy and Product Marketing, Adobe Experience Manager, Adobe