The Marketer's Guide to Optimizing Website Conversions
In today’s digital-forward B2B landscape, customers expect nothing less than a personalized journey that meets their complex needs.
78% of B2B buyers now expect companies to adapt their experiences to their unique preferences. Of that population, a staggering 85% of them believe that the data companies collect should translate into better customer experiences. With expectations like this, it’s clear that B2B brands have two options: adapt or be left behind.
In The Marketer’s Guide to Optimizing Website Conversions, we’ve partnered with Drift to deliver a comprehensive overview of website personalization for marketers incorporating the latest trends and marketing best practices. In it, you’ll learn:
- The Golden Rules of Personalization
- Segmentation strategies to maximize impact
- How to incorporate AI into your online presence