Solving for Personalized Insights and Engagement: Hosted by Adobe and Featuring Forrester
Today, many enterprises are hampered by fragmented data, systems, and teams, resulting in inconsistent and unimpressive customer experiences. To overcome these challenges and impactfully engage with customers, brands are investing in connected technology that natively supports personalized insights and engagement. But the first question most organizations have as they begin to explore this new investment is, “What’s the return on investment?” To address this question head-on, Adobe commissioned Forrester Consulting to produce a Total Economic Impact (TEI) study to help brands understand the bottom and topline impact they can expect when investing in Adobe technology to support personalized insights and engagement.
Join Ryan Fleisch with Adobe, and guest speakers Joe Stanhope and Corey McNair with Forrester, as they unpack the results of the study. They’ll uncover how customers unlock the following key benefits when investing in personalized insights and engagement powered by Adobe Experience Platform:
- Omnichannel insights and analysis with Adobe Customer Journey Analytics
- Actionable profiles for personalization across the customer lifecycle with Adobe Real-Time Customer Data Platform
- Right-time engagement across any journey with Adobe Journey Optimizer
Register to watch on demand today.
Presenters:
Corey McNair, Senior Consultant, Forrester
Joe Stanhope, Vice President and Principal Analyst, Forrester
Ryan Fleisch, Director of Product Marketing, Adobe