Measuring Up: Adobe Benchmarks Software Marketing Performance
B2B digital leaders are almost twice as effective as those who are digitally delayed at using marketing metrics to take action. What are the best marketing metrics, and what does leading performance look like?
Watch this webinar featuring research based on aggregate-level proprietary Marketo Engage data to:
- Learn how digital leaders use benchmark data on key metrics to track progress across the funnel, pipeline velocity, lead creation trends, and channel performance.
- Discover winning strategies that high-performing software companies use to identify their most effective channels for lead generation and deal conversion.
- Gain practical steps to benchmark your own marketing performance and unlock data-driven strategies for sustainable growth.
Presenters:
Jill Steinhour, Director, Industry Strategy, High Tech, Adobe
Reid Schoffelen, Senior Manager, Digital Strategy Group, Adobe
Janice Lee, Director, Marketing Operations, Campaigns, Anaplan
Katelyn Martin, Director, Demand Generation Technology Operations, Anaplan