By 2026, the global business intelligence and analytics software market is expected to reach $55.48 billion—a 10.4 percent compound annual growth rate over nine years. In addition, at least 70 percent of enterprises will increase spending on real-time customer analytics solutions. Their objective is to use data-driven insights to better attract, serve, and retain customers.
This increasing demand for data
applications is good news for SaaS and other cloud-based application providers. New application providers are disrupting established vendors in markets such as sales and marketing automation, customer relationship management, and across vertical markets
such as healthcare, automotive, insurance,
and finance.