2024 Holiday Shopper Report

2024 Holiday Shopper Report

Although the holiday season is typically a time of celebration, consumers can find themselves overwhelmed by the demands of shopping and gift-giving, all while juggling budgets and tight schedules.

The encouraging news for retailers? Despite navigating economic uncertainty, the majority of shoppers are primed to give the same amount of gifts or more than last year and can be persuaded to spend more by special offers and spur-of-the-moment purchases.

In this report, we reveal some surprising insights from our July survey of 4,000 consumers across the U.S. and U.K. about their holiday shopping plans. Find out the answers to important questions including:

  • What drives shopper decisions during the holiday season? 
  • How have shoppers’ gifting plans and budgets changed from last year?
  • Do consumers still care about Black Friday and Cyber Monday?
  • What compels shoppers to make spontaneous purchases online?
  • Is there growing demand among shoppers for advisory experiences online?

Get the insights you need to help create a friction-free, enjoyable holiday shopping experience for your customers, while driving profitability for your business.

Read on for our survey highlights.

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